Tiana Asperjan – Advanced Ad Copy Secrets – Free Download Course - Great New Courses - Online eLearning With The Best Coaches

Summary4 min read

Podcast Summary:

Great New Courses – Online eLearning With The Best Coaches

Host: Eric Mega Download
Guest: Tiana Asperjan
Episode: Advanced Ad Copy Secrets – Free Download Course
Date: July 21, 2026

Episode Overview

This episode explores the booming world of copywriting—what it is, why it’s in such high demand, and how anyone can break into the field and earn a lucrative income. Tiana Asperjan shares her personal journey from blue-collar jobs to six-figure copywriting, demystifies the earning potential, and offers actionable advice and a free course for those interested in diving deeper.

Key Discussion Points and Insights

1. What is Copywriting?

Copywriting is the craft of using persuasive written language to encourage specific actions—buying a product, signing up for a resource, or even just clicking a link.
It appears everywhere:
- Marketing emails, websites (e.g., Apple), social media captions.
- “Copywriting is the ability to persuade people to take an action with the written word.” (Tiana, 00:28)
Freelance copywriting offers high earnings potential, with some professionals making six figures.

2. Why Do Businesses Pay So Much for Copywriting?

Effective copy increases sales—sometimes dramatically.
Tiana describes hypothetical scenarios where a single well-written email to a big-ticket audience leads to thousands of dollars in sales.
For example:
- “Let's say you find a company that sells a high ticket package at $2,000...you send out one email and that one email makes two sales, which of course is $4,000. You do this 15 times a month...you're left with $60,000 every month. And it's not unreasonable for you to ask for a 10% commission.” (Tiana, 02:42)
Even a few good clients can generate impressive monthly income.

3. Personal Journey: From Manual Labor to Copywriting

Tiana shares her relatable backstory, having worked as a carpenter, security guard, and in the military.
She contrasts her prior $10–15/hr jobs with now earning over $10,000 a month as a copywriter.
- “All I really did with my life was cheap labor until I stumbled upon copywriting.” (Tiana, 01:30)

4. Misconceptions & The Opportunity

Most people don’t know what copywriting actually is, often confusing it with copyright law.
- “Go up to one of your parents or one of your friends and ask them what copywriting is and they're probably gonna tell you, well, it has something to do with copyright law, doesn't it?” (Tiana, 04:25)
Unlike popular online business models (dropshipping, day trading, Amazon FBA), copywriting remains under the radar yet is a multi-trillion-dollar industry.
This “hidden” status means there’s still untapped opportunity, especially for newcomers.

5. The Power and Ubiquity of Copywriting

Copywriting drives a large portion of the modern economy.
Persuasion through words influences nearly every purchase and even content choices online.
- “Everything that you've ever bought or spent money on, even every single YouTube video you've ever watched, has some form of copywriting in it...” (Tiana, 03:35)

Notable Quotes & Memorable Moments

On the value of copywriting:
- “Teams and teams of hundreds of copywriters. Copywriters among some of the highest paid people in the world.” (Tiana, 00:03)
On transitioning careers:
- “I started out as just a carpenter working a job. And at nights I would go and work as a security guard. And also I worked in the military for a little bit...Now I make over 10k a month with copywriting.” (Tiana, 01:20)
On the lesser-known world of copywriting:
- “Almost nobody has heard about it...all these other ways to make money online are super mainstream...But copywriting is something that almost nobody knows about and is a multi trillion dollar industry.” (Tiana, 04:00)

Timestamps of Important Segments

00:00 – 01:15: Introduction to copywriting; definition and scope.
01:16 – 02:41: Tiana’s personal story; earnings comparison.
02:42 – 03:34: Commission structure and real-world math for freelancers.
03:35 – 04:25: Copywriting’s omnipresence and influence on daily decisions.
04:26 – 05:10: Misconceptions and hidden opportunities in the industry.
05:11 – End: Invitation to watch the full free course on YouTube.

Tone & Final Notes

Tiana’s style is energetic, approachable, and practical—addressing skepticism, sharing her journey, and encouraging listeners to explore copywriting for themselves. She emphasizes the accessibility and potential of the field, ending with a practical call-to-action for those curious to learn more.

Resources:

Tiana’s Free Full Course on YouTube (about 2.5 hours)

This summary provides a thorough dive into the episode, ideal for entrepreneurs, marketers, and anyone curious about making a transition into high-income, online careers through copywriting.

Loading summary

Transcript1 lines

[00:00]
A
So what is copywriting and why is everybody talking about it? Teams and teams of hundreds of copywriters. Copywriters among some of the highest paid people in the world. Like I heard about copywriting, I heard about direct mail marketing, all these kind of things. Copywriting is the ability to persuade people to take an action with the written word. All of the text on Apple's website, that's copywriting. All the marketing emails in your inbox, that's copywriting too. Even an Instagram caption that tries to persuade you to go and download a free resource in somebody's bio, well, that's copywriting as well. And a freelance copywriter is a very lucrative position that people can make six figures from by just writing some copy every single day. Now of course the big question is, well, how is that even possible? Why would somebody be willing to pay you so much money just to write some words? And of course I understand the question because I was in your position too at one point. You see, I started out as just a carpenter working a job. And at nights I would go and work as a security guard. And also I worked in the military for a little bit. So needless to say, all I really did with my life was cheap labor until I stumbled upon copywriting. Now, while I used to make 10 to 15 bucks an hour doing back breaking labor as a carpenter, I Now make over 10k a month with copyright. And a big example that really helped me understand the concept was this. Let's say you find a company that sells a high ticket package at $2,000 and they have what's called an email list, which basically means a whole list of, of emails that you can send emails to and get them to do a specific action. Well, you send out one email and that one email makes two sales, which of course is $4,000. You do this 15 times a month and what are you left with? Well, on average you'll be left with $60,000 every month. And it's not unreasonable for you to ask for a 10% commission. So a 10% commission off of 60,000 is $6,000 every. You find yourself two clients like that. And now for 30 emails a month, you're making $12,000 every single month. Now, before I show you how to become a copywriter step by step, I first want to tell you one more thing that will really tie it all together and make it all make sense to you. Because in reality, everything that you've ever bought or spent money on, Even every single YouTube video you've ever watched, has some form of copywriting in it that's persuaded you to either buy something or watch. When you see what advertisement you see, even when you're seeing a YouTube video and you see the title and thumbnail, that's kind of like copywriting. And this is why copywriters make so much money. And that's because copywriting really is responsible for a huge portion of the economy. In fact, it's an over trillion dollar industry. And the best part is that almost nobody has heard about it. I mean, go up to one of your parents or one of your friends and ask them what copywriting is and they're probably gonna tell you, well, it has something to do with copyright law, doesn't it? And on the other hand, all you really hear about is drop shipping or day trading or Amazon, fba. I mean, all these other ways to make money online are super mainstream and pretty much everybody already knows about them. But copywriting is something that almost nobody knows about and is a multi trillion dollar industry. So there is a lot of opportunity if you're looking to get started. But if you're still a little bit skeptical, don't worry because I definitely, I understand. Like I said, I was in your shoes at once, but one thing that really made it real for me was hearing about other people's stories and also learning exactly how to do it and how it all works together. So if you're still on the fence about copywriting and you're not really sure where to start, go ahead and click the video on screen now to watch my full free course on YouTube. That's about two and a half hours. I will break it all down for you and also give you some examples of people who have done it and in the past. That's it for now and I'll see you guys on the next one. Peace.