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Sam Parr
Hey, everyone. This is a very special episode. It's meant for YouTube. So I know you're listening to this right now on, like, Spotify or Apple podcasts, whatever, but go to YouTube right now and watch it. This episode is where I go with a guy named Mark who I found on Instagram, and he restores brownstones. And I asked him everything about his financials, how the business works, but it was a very visual thing, so we decided to make it a video. So again, go to YouTube, or you could just listen to it. Right now, you're probably at the gym or on your way to work. But hope you guys enjoyed this episode. Let us know in the comments if you want more of this type of stuff. And I hope you like it.
Mark O'Brien (guest, brownstone restorer)
I feel like I can rule the world. I know I could be what I want to put my all in it. Like my days off on the road. Let's travel.
Sam Parr
How much did you spend on it again?
Mark O'Brien (guest, brownstone restorer)
2.8 to buy it, 2 million to build it.
Sam Parr
That's 4.8 in. And you're going to sell it for, what did you say, six and a half?
Mark O'Brien (guest, brownstone restorer)
Six point two.
Sam Parr
I saw this guy on Instagram the other day. His name's Mark o'. Brien. He buys and restores and sells brownstone homes in New York City. I thought it sounded awesome. And I thought, I don't want to make my living using scratch screens all the time. I want to figure out how his life is, how his business is, the economics behind it. So I called him up. I'm gonna spend the day with him. We're gonna figure out all the numbers, and if this is actually something cool to do, is his business actually any good? Is his lifestyle any good? Do I want to trade places with him? And at the end of this video, I'm going to give him a Sam store. We're going to look at the economics of his business. Does it make a lot of money? And then we're going to have a lifestyle category where we ask ourselves, is this actually something that you feel pride in? Is it a good lifestyle? So let's get to it. Oh, I up. I messed up. I can't even figure out how to use Apple maps to get to where he lives, let alone build a freaking brownstone. All right, so let's go this way. Okay, so he DMed us where to meet him. It's 11:45. We're a few minutes away. We're gonna walk a couple blocks. This guy, he looks like the Dos Equis man, like the most interesting man Alive. He's got these kind of, like, movie star good looks. And I don't know too much about him other than he looks awesome. He has a cool job. And so where we're meeting is at his apartment. And then we're going to go to a townhome that he's currently restoring as well as a commercial property that he's restoring. I'm excited, but I'm a little nervous. I don't want to look stupid because I know nothing about, like, construction. I'm wearing red wing boots. But the reality is I'm cosplaying. I'm a yuppie guy who's trying to dress like a blue collar guy. So, like, hopefully he doesn't call me out on that, but it's the truth. Mark o'. Brien. What's up, dude?
Mark O'Brien (guest, brownstone restorer)
Sam. What's up, my man?
Sam Parr
Hey, man. All right, nice.
Mark O'Brien (guest, brownstone restorer)
Nice to finally meet you.
Sam Parr
Yes. We're gonna start with this place. So where are we now? This is your house?
Mark O'Brien (guest, brownstone restorer)
94 Bank Street. It's. It's. It's a project and. But I'm living in it, so. Look, I usually buy things that are. That have rats in the cellar and holes in the roof and water damage everywhere, mold and. And problems. But this one, when I walked into it, I was like, this is cute. It's 100. It's 180 years old.
Sam Parr
It's 180.
Mark O'Brien (guest, brownstone restorer)
180 years old. I mean, it's super old.
Sam Parr
How much did you pay for this place?
Mark O'Brien (guest, brownstone restorer)
5. 5.
Sam Parr
How much money are you going to have to invest in it?
Mark O'Brien (guest, brownstone restorer)
At this stage, closer to six.
Sam Parr
How much can you sell it for?
Mark O'Brien (guest, brownstone restorer)
17.
Sam Parr
Can we see it?
Mark O'Brien (guest, brownstone restorer)
Yeah. Let's go in.
Sam Parr
Hey, really quick, guys. If you're interested in this and if you're interested in that blue collar lifestyle, which, frankly, I am. That's why I'm making this video. And you want to start a business in this space. We have put together this thing called a blue collar business database. The database with hundreds of different business ideas where you can use your hands, you could start immediately. Lots of different metrics about why the business is potentially interesting. And so if you're interested in that, click the link below. Totally free. All right, now back to the episode.
Mark O'Brien (guest, brownstone restorer)
So when I walked in, these sh. These floors were shiny. I just, you know, it just glistened. I thought, I love the floors. I came in here, I love the fireplace. And speaking. We talked a little bit about buying the old furniture. Like, I'm really not fancy. I love just stacking my. I Love living in West Village, which is, which is super fancy. But I bring. My people are like, you bring all that firewood in, like, where are you going to put it? Like, this is the beauty of living in a house banged up is.
Sam Parr
Is it's insane that a home that's going to sell for $17 million, you are. That's not how they're going to use it.
Mark O'Brien (guest, brownstone restorer)
That's right.
Sam Parr
So when do you think this will be done, this project?
Mark O'Brien (guest, brownstone restorer)
So it's been two and a half years that I've been waiting for permits. You know, it's landmark.
Sam Parr
Do you just sit and do nothing?
Mark O'Brien (guest, brownstone restorer)
No, it's. It's a lot of work of architects, engineers getting soil bearing, bearing tests. You know, they've got to break up the foundation down below in the cellar, and I can show it to you. And then they want to see, where is my neighbor's foundation? Where's the footing?
Where.
Where's my footing compared to their footing?
Sam Parr
But it's like just getting the permits and doing all this regulatory stuff. It seems like that's like the thing that, like, when people talk about, like, products that they're going to sell on the Internet, they think, oh, my product's amazing. I'm like, yeah, but like, the reality is you have to be a good marketer. 70% of the value is like, are you good at, like, buying ads online with this? It's like, well, I can build this amazing place. I can make a profit on it. I can do it cheaply. But it's like, yeah, but can you spend the years, like, jumping through the hoops of, like, getting approvals and all this other stuff that you didn't like?
Mark O'Brien (guest, brownstone restorer)
It's the cost to carry it. It's in time. Time will kill every deal, and often it does.
Sam Parr
Can we see the rest?
Mark O'Brien (guest, brownstone restorer)
Yeah, so. And actually, so this is funny because I'm using this as my bedroom. Because I moved in, I thought, I'm going to be here for six months, maybe a year, and then it's going to be a demolition site. I'm going to restore all this. So there's going to be, you know, plastic up everywhere and workers running around. So I'm going to just keep the footprint here and let's start working upstairs.
Sam Parr
I don't know much about real estate, but the limited amount of stuff that I've done, it seems like everything costs way more and takes way more time.
Mark O'Brien (guest, brownstone restorer)
Yes. Yeah, it's, it's, it's just out of control and it's getting worse and worse. So this Is my. My desk, my office. Look at this fireplace here, though. I mean, isn't that.
Sam Parr
Is this your brand?
Mark O'Brien (guest, brownstone restorer)
Oh, that's my vodka brand, yeah. Broken. Broken shed. New Zealand vodka. I make it from Whey. 100% New Zealand products. Water from New Zealand, whey from New Zealand. Which is.
Sam Parr
This is a business that you own and started.
Mark O'Brien (guest, brownstone restorer)
Yeah. I spoke to a guy about this recently and he was like, well, how did you. How did you get into real estate? Like, what, what was that thing that made you get into real estate? And I said desperation. Like, I had. I was freaking out. I had two and a half kids. I was living in Greenwich, Connecticut in a house that I had no right.
Sam Parr
Was it a fancy house?
Mark O'Brien (guest, brownstone restorer)
No, no.
Sam Parr
It was like a thing that you were gonna fix.
Mark O'Brien (guest, brownstone restorer)
Yes, exactly. Well, it was something that I would have had somebody else fix.
Sam Parr
Right, okay.
Mark O'Brien (guest, brownstone restorer)
Because I wasn't building houses.
Sam Parr
So it seems like maybe you took a project that maybe was a little bit over your head and then you're like, well, I have to make it work.
Mark O'Brien (guest, brownstone restorer)
Right?
Sam Parr
Yeah, got it.
Mark O'Brien (guest, brownstone restorer)
Exactly.
Sam Parr
And did that work?
Mark O'Brien (guest, brownstone restorer)
Yes. Yeah. And that's kind of always how I've lived. So you're like.
Sam Parr
And that was like how you got into real estate? Yeah.
Mark O'Brien (guest, brownstone restorer)
Yes, it was, it was. I was completely over leveraged. So I'm a big, big believer in leverage and use other people's money, the bank's money. But it's a great way to go broke and get yourself in a lot of trouble. And I know people that have done that and hasn't. Hasn't worked out very well.
Sam Parr
That's like how so many great things happen. Particularly I'm. I just turned 37, but like, I think about this all the time. Like, if I lost it all, okay. I have young kids. I'm now like a pretty proper man. I have people who rely on me and like, if this go, it's like it's my job to like, you know, to take care of this group. It's like the most emasculating feeling ever of, like, I have not taken care of the thing that I'm supposed to take care of. I feel behind, and now it's my back against the wall and I have to. And it's like, well, that's the beginning of a great story. Hopefully it's going to be a great story. But that's like a very scary primal feeling. I have nightmares about that as like a dad. Did you?
Mark O'Brien (guest, brownstone restorer)
I think, should we also. Do you want to walk out, step outside? And now the sun's coming Out.
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Sam Parr
How many? So you've been doing this? How old are you?
Mark O'Brien (guest, brownstone restorer)
How old do you think?
Sam Parr
I don't know.
Mark O'Brien (guest, brownstone restorer)
Come on.
Sam Parr
55, 51? 51. I don't know, man. See, this is why I hate playing this game.
Mark O'Brien (guest, brownstone restorer)
No, I'm not. I'm 60. 63.
Sam Parr
Oh, I hate that game.
Mark O'Brien (guest, brownstone restorer)
So do I. I usually say, go fuck yourself.
Sam Parr
I'm not playing your specialty. I think it's townhomes, right?
Mark O'Brien (guest, brownstone restorer)
Townhouse is Brownstone's restoration.
Sam Parr
How many have you bought and sold?
Mark O'Brien (guest, brownstone restorer)
So this is my third. My third big project of restoring brownstone. So 62 Green Avenue in Fort Greene, 428 Vanderbilt, and 94 Bank Street. And then I've got. And I've got other projects, like in Crown Heights, one over here on Jane street that I act as the owner's rep. So I don't own it, but I run the project.
Sam Parr
And then before that, you were just selling real estate?
Mark O'Brien (guest, brownstone restorer)
No, so I borrowed against my house so I could buy another one.
Sam Parr
That's insane that you would get into this business without knowing anything about it.
Mark O'Brien (guest, brownstone restorer)
And at a big, high level.
Sam Parr
I mean, how much had you. You took a loan out? What was your.
Mark O'Brien (guest, brownstone restorer)
So, all right, so the numbers on the first one and the numbers back then were basically you. You buy for a million, build for a million, and sell for 3 million. So you make a million bucks. So this house was 800,000. I. I built it for about 800,000. And I made a lot of mistakes. I mean, crazy.
Sam Parr
So you're in for 1 6.
Mark O'Brien (guest, brownstone restorer)
Yeah. And I sold it for, like two, three or something.
Sam Parr
Over how much time?
Mark O'Brien (guest, brownstone restorer)
Like, less than a year.
Sam Parr
So that's like a double, right? Was that a double or. It's not a home run, right?
Mark O'Brien (guest, brownstone restorer)
I mean, it could have been, but the next one, I made a million bucks.
Sam Parr
I was like, that's a home run.
Mark O'Brien (guest, brownstone restorer)
I was like, I like this.
Sam Parr
Okay, so you're like, I'm good. I'm good. At this now.
Mark O'Brien (guest, brownstone restorer)
So I started doing more. I did four. I would get like four going at a time. I'd buy a piece of property. I would go. I'd run with my kids in a stroller, three of them, and I'd see an old lady. I'd be like, I love your house. I got all these kids. Look at these kids. I'm trying. I'm always. I'm looking for something a little bit bigger. I live over on Rocky Point right now. There was a Something bigger. And this woman Pat's like, oh, yeah, hi, kids. And you know, yeah, well, give me your number. And I. Can I give her a number? And I would do that. I put it in mailboxes. I just. It was a numbers game.
Sam Parr
So it's kind of like boom and bust a little bit.
Mark O'Brien (guest, brownstone restorer)
Yes, very much. And it's funny.
Sam Parr
I mean, does that make. Does that stress you out?
Mark O'Brien (guest, brownstone restorer)
Yeah, but I've gotten good at it, I think. You know, I do a lot of yoga.
Sam Parr
I thought it was gonna be like, camera all day, and it's like, fun.
Mark O'Brien (guest, brownstone restorer)
No.
Sam Parr
You want to go see the.
Mark O'Brien (guest, brownstone restorer)
Yeah, let's hit it.
Sam Parr
This is huge. How big Is this one?
Mark O'Brien (guest, brownstone restorer)
Yeah, so this. This I bought like 2, 2 ish years ago, so this has taken me way too long.
Sam Parr
What's the total square footage?
Mark O'Brien (guest, brownstone restorer)
So now it's like 4500.
Sam Parr
Okay, so you pay 2 8. How much you gonna put in?
Mark O'Brien (guest, brownstone restorer)
I'm putting in 1.8. That's turning into more like 2 million.
Sam Parr
And what can you get for it?
Mark O'Brien (guest, brownstone restorer)
Six. Two.
Sam Parr
Pretty slim.
Mark O'Brien (guest, brownstone restorer)
So check this out. This is. This is super cool. This. I just discovered it like maybe. Maybe three months ago. I. It was. It had plastic vinyl floor over it, and I just assumed it was rotten, and I was going to sweep it out or something and. And I pulled on a piece of the plastic and it can. Came up and I was like, I wonder what's under there.
Sam Parr
This would be like 100 years old, right?
Mark O'Brien (guest, brownstone restorer)
Paint on top of. Yeah, this is 140 years old. And so I took my grinder out and started grinding. And, man, I'm finding. I find this. So look, some people say, yeah, it's. It's kind of banged up. You should really just put something over the top of it. Nice. And sacks tile. I'm like, I don't care. So I. This is all an extension here. So this two things that I do. I like to go onto the roof. I like to finish or three things. The roof, the cellar. And I widen the staircase so you can Kind of tell that there's more of a gap because brownstones are notorious for being a little dark in the middle because there's no windows in the middle, typically. So I widen the staircase and I put a lot of light and a bulkhead on the top so you get light down the middle. And then this is all, you know, original. Original.
Sam Parr
Those bricks. Are those original?
Mark O'Brien (guest, brownstone restorer)
Yeah. So. And this also.
Sam Parr
So These bricks are 140 years old.
Mark O'Brien (guest, brownstone restorer)
Yeah.
Sam Parr
That's pretty awesome.
Mark O'Brien (guest, brownstone restorer)
So that's another thing. I expose the brick. So this has sheetrock on it when I buy it. So I rip the sheetrock down, or not sheetrock, plaster, but usually the plaster starts cracking and it decays against the.
Sam Parr
So 140 years ago was 1880, right? Yeah.
Mark O'Brien (guest, brownstone restorer)
Yeah.
Sam Parr
Or 1890.
Mark O'Brien (guest, brownstone restorer)
Yeah.
Sam Parr
So someone made that in 1890. That's pretty crazy.
Mark O'Brien (guest, brownstone restorer)
Yeah. Where do you see the. The cellar? The cellar is literally rock, horse hair and mud.
Sam Parr
Let's see.
Mark O'Brien (guest, brownstone restorer)
It is the. Is the. Is the way they made these foundations. Anyway, so this is the. This is a typical rubble wall. Right. So you got rocks. Rocks. And.
Sam Parr
And then I grew up in a basement like this, and it smelled exactly like this.
Mark O'Brien (guest, brownstone restorer)
Yeah. It's funny. I love it. So I wanted to keep all that exposed. But I also think it's important to get as much usable space as you can. As much.
Sam Parr
This will be finished.
Mark O'Brien (guest, brownstone restorer)
And this is basically free square footage because, you know, in terms of far.
Sam Parr
Yeah. You don't.
Mark O'Brien (guest, brownstone restorer)
They don't count a base because it's below grade. So I try to make it. And right now you're not seeing it at the best. I got to put baseboard on, finish the floor and. And really spruce it up so it feels like it's real space. It's not. It's not a.
Sam Parr
So how much you think this home will say, sell for?
Mark O'Brien (guest, brownstone restorer)
6? 2.
Sam Parr
What type of person would buy this house?
Mark O'Brien (guest, brownstone restorer)
What kind of person?
Sam Parr
Like, what would the job be?
Mark O'Brien (guest, brownstone restorer)
Probably like, you know. Yeah, I get a lot of creatives here in Brooklyn.
Sam Parr
Like actors.
Mark O'Brien (guest, brownstone restorer)
Fort Greene? No, more like people like these days in social media and doing some. Some kind of media business.
Sam Parr
That's crazy. Maybe you'll be buying a six billion dollar home in Brooklyn.
Mark O'Brien (guest, brownstone restorer)
So this is a rental, basically. So you come under the stair.
Sam Parr
Oh, wow.
Mark O'Brien (guest, brownstone restorer)
So there's your own. Your own entrance here. And this will be like a $5,000 rental or in law suite. So you come in, you've got your fireplace, Original. Big open living room, kitchen, washer, dryer, bathroom, bedroom.
Sam Parr
Oh, and there we get the backyard
Mark O'Brien (guest, brownstone restorer)
bedroom Two bedrooms, washer, dryer. I know it's in a weird place. And then a backyard.
Sam Parr
So will this be done? How much longer?
Mark O'Brien (guest, brownstone restorer)
I'm hoping to have this, you know, photos taken, like in two weeks. So this will get.
Sam Parr
I'll put like, what does photos mean?
Mark O'Brien (guest, brownstone restorer)
Like pictures and start marketing it.
Sam Parr
But it's not going to be done in two weeks.
Mark O'Brien (guest, brownstone restorer)
No, but I can. I can start selling it and start.
Sam Parr
So when do you hope for this to be sold?
Mark O'Brien (guest, brownstone restorer)
And the summer.
Sam Parr
Wow. Okay. Move in would be when?
Mark O'Brien (guest, brownstone restorer)
Like September.
Sam Parr
Oh, all right, cool. So you're nearing the end of a two year project. Two and a half year project, yeah.
Mark O'Brien (guest, brownstone restorer)
So this gets. This will get pavers.
Sam Parr
Do these guys work for you or are they.
Mark O'Brien (guest, brownstone restorer)
They're subcontractors. So everybody these days is a subcontractor. Nobody's. You know, I'm not hiring a whole crew of people.
Sam Parr
But you're going to come out of pocket with it?
Mark O'Brien (guest, brownstone restorer)
Yeah.
Sam Parr
Dude, there's so much risk.
Mark O'Brien (guest, brownstone restorer)
Yeah.
Sam Parr
All right. I work on. I work on a computer all day. This is my work. Or this is weird, but talking to a mic.
Mark O'Brien (guest, brownstone restorer)
We get it.
Sam Parr
I want to do like.
Mark O'Brien (guest, brownstone restorer)
Yes, you want to bust something. Let's see. Let's see if we got. We got something upstairs.
Sam Parr
All right, let's see. Okay, so you've probably have heard this on the podcast, but if you're running a company, I think that the number one attribute that will determine if you are going to succeed in business is how fast you can learn from others. Specifically how fast you can learn from other entrepreneurs. But there's a problem with that. I have this problem. And in fact, you probably have it too. That's one of the reasons why you listened to my first million in the first place. The problem is that finding other successful entrepreneurs to learn from, it's a pain in the butt. And so that's why a few years ago, I started a company called Hampton. You can check it out@joinhampton.com we have thousands of members and they exist for this exact reason. So here's how it works. If you're a founder that does at least 3 million in revenue, and you make it through our incredibly thorough vetting process, we then match you and put you in a group with nine other entrepreneurs you meet in real life in your city once a month, and it becomes your peer group, that will frankly change your entire life. It's changed mine. I'm in a group as well. And so if you're a founder that does at least 3 million a year in revenue, check out joinhampton.com Again, the URL is joinhampton.com.
Mark O'Brien (guest, brownstone restorer)
What do you think? You want us.
Sam Parr
Yes, I'll do that.
Mark O'Brien (guest, brownstone restorer)
Let's get you dirty. Right. My man. Can we. Can I. Can I just. Can I. Can I get him to cut it or you want to break it? Can he cut just for two. One minute. Just one. One minute. He's. He's not a spaz. Are you all right with this?
Sam Parr
Let's do it.
Mark O'Brien (guest, brownstone restorer)
But you gotta. Yeah, you gotta be careful when you hit that. You know, really hold it tight.
Sam Parr
Then you cut that all the way through.
Mark O'Brien (guest, brownstone restorer)
All the way through, right? All the way. Oh, my God, this is so dangerous. Good. So where. You're hired.
Sam Parr
What was he saying about the story about getting sued for being too dangerous?
Mark O'Brien (guest, brownstone restorer)
Yeah, I mean, if osha. If OSHA showed up.
Sam Parr
Thank you, sir. I'm sorry to mess up your workstation, but let's see. He's showing me how he worked out when he was in jail.
Mark O'Brien (guest, brownstone restorer)
That's right.
Sam Parr
Oh, there it is. That's pretty good. Oh, wow. You should put that on your hinge profile. All right, I'll try.
Mark O'Brien (guest, brownstone restorer)
Are you goofy with me?
Sam Parr
Not nearly as good, but
Mark O'Brien (guest, brownstone restorer)
that's good. And aggressive. You're just like. Right. Because you. Because you can probably do it on your skateboard.
Sam Parr
No, I can't do that on my skateboard.
Mark O'Brien (guest, brownstone restorer)
No, no.
Till you try.
Sam Parr
Well, I know I can't do that. Okay. We looked at his Manhattan place. We just looked at his Brooklyn place. This place. How much did you spend on it again?
Mark O'Brien (guest, brownstone restorer)
2.8 to buy it, and then about 2. I'm sorry, about 2 million to build it.
Sam Parr
So that's 4.8 in. And you're going to say it for. What did you say? Six and a half?
Mark O'Brien (guest, brownstone restorer)
Six, six point two.
Sam Parr
Six point two. And that's over three years.
Mark O'Brien (guest, brownstone restorer)
Right.
Sam Parr
So you'll make something like $500,000 a year. So if you want to buy a six million dollar. 4,500 square feet. Right.
Mark O'Brien (guest, brownstone restorer)
Yeah.
Sam Parr
Home in Fort Green. This place is awesome.
Mark O'Brien (guest, brownstone restorer)
Around the corner from Spike. Spike Lee.
Sam Parr
What a good time for Deal of the Century.
Mark O'Brien (guest, brownstone restorer)
All right.
Sam Parr
Thank you. Very hospitable. We're going to get our subway. All right. God bless you soon. All right. Thank you for everything. I'll talk to you a little bit. All right, we just got back to the office. Let's give this thing a score. Okay, so I've divided this thing up by business and lifestyle because they're both important. We're gonna do Money Machine and Moat. And first of all, I love Mark. I'm gonna hang out with Mark again. But in terms of money, this business was a pain in the butt, and I don't think it made that much money. I'm gonna give it a three. Basically, I think that he probably does something like 500,000, a million dollars a year in income. But that's not a good year. On a bad year, he probably can, like, lose money. And it. And it was just a lot of work for that amount of money. Second machine, can it run without him? And he has a team of people that he uses in most of his projects. But he's really, like, the catalyst for this whole thing working. I'm going to give it another three. And for moat, the biggest mo here is, I don't think people are crazy enough to do this, but anyone with enough money could probably do it. And there's a lot of people in the city who can. I'm going to give it a two. So what does that sum up to? An eight. So the business score. An eight out of 30. All right, now let's do lifestyle. So can you have pride in the product that you're making? Do you like the people who you work with and your customers, and does it provide any freedom? So for pride, he was very proud of what he was doing. I was actually proud for him. I thought it was amazing. I'm going to give that one one. A nine. He said that sometimes he'll make stuff and, like, the buyer will just come in and, like, destroy it, which would really suck. But he still gets a nine. Now, people, I met some of his co workers, some of the guys doing work. It was awesome. They were really cool and lovely. I'm gonna give it a 7 just because some of the people who he sells his properties to, I probably don't want to hang out with some of those folks. And now freedom. I'm gonna give this one a five. The reason I'm gonna do a five is because each property project has an end date. So he could take some time off if he wanted to. But when he's there, like, in the thick of it, it seems like Saturday and Sunday is included. He's always on the phone, like, dealing with regulations and things like that. So the lifestyle score gets a 21 out of 30. All right, so here's what that adds up to. For business, he gets an 8. For lifestyle. A 21. 21. 21. You wrote a 31. For biz, he is gonna get an 8. Lifestyle 21. Add all that up. What's that up to. That's 29. So Mark O', Brien, buying, restoring, selling brownstones. Sam Score, 29.
Mark O'Brien (guest, brownstone restorer)
I feel like I can rule the world. I know I could be what I want to. I put my all in it. Like no days off on a road. Let's travel, never looking back.
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Podcast: My First Million
Hosts: Sam Parr (with guest Mark O'Brien, brownstone restorer)
Date: July 21, 2026
Main Theme:
Sam Parr spends a day shadowing Mark O'Brien, a self-made "blue collar millionaire" who restores and flips historic brownstones in New York City. The episode dives into the detailed economics, lifestyle, and mindset behind Mark’s niche business, comparing the risks and rewards of blue collar entrepreneurship versus more traditional internet or tech businesses.
Sam Parr brings listeners into a hands-on, visually rich exploration of Mark O'Brien’s career restoring brownstones in New York. They tour multiple properties, break down financials, and discuss the risks, regulatory headaches, craftsmanship, and sense of pride involved in this path to wealth. At the end, Sam provides a "Sam Score" grading the business and the lifestyle it offers.
“I don't want to make my living using scratch screens all the time. I want to figure out how his life is, how his business is, the economics behind it.” — Sam Parr [01:00]
“So you're in for 1.6. And I sold it for like, two, three or something.” — Mark O'Brien [09:35]
“It's the cost to carry it. Time will kill every deal, and often it does.” — Mark O'Brien [05:06]
“I was completely over-leveraged. So I’m a big believer in leverage and using other people’s money... But it’s a great way to go broke and get yourself in a lot of trouble.” — Mark O'Brien [06:45]
“Probably like, you know. Yeah, I get a lot of creatives here in Brooklyn...” — Mark O'Brien [13:52]
“So it’s kind of like boom and bust a little bit.” — Sam Parr [10:22]
“Yes, very much.” — Mark O'Brien [10:24]
Business:
Lifestyle:
Overall Sam Score: 29/60
“'For business, he gets an 8. For lifestyle... 21. Add all that up... that's 29. So Mark O'Brien, buying, restoring, selling brownstones. Sam Score, 29.'” — Sam Parr [21:55]
Sam admits to “cosplaying” as a blue collar guy:
“I'm a yuppie guy who's trying to dress like a blue collar guy. So, like, hopefully he doesn't call me out on that...” — Sam Parr [01:30]
On the reality of restoration timelines:
“It's been two and a half years that I've been waiting for permits. You know, it's landmark.” — Mark O'Brien [04:14]
Finding old secrets:
“I pulled on a piece of the plastic and ... I wonder what's under there... I find this... 140 years old.” — Mark O'Brien [11:16]
Emotional impact of risk:
“It's the most emasculating feeling ever of, like, I have not taken care of the thing that I'm supposed to take care of.” — Sam Parr [07:01]
On the craftsmanship:
“This is all, you know, original. Original.” — Mark O'Brien [12:30] “So that's another thing. I expose the brick...” — Mark O'Brien [12:36]
This episode offers a gritty, honest look at high-stakes real estate restoration in NYC. Mark O’Brien’s world is rewarding but punishingly slow and risky compared to most “internet entrepreneur” models. The pride in breathing new life into history is undeniable, but the financial and emotional stress is not for the faint-hearted.
If you’re seeking business models with owner-absent scalability and high defensive moats, this isn’t it. But if you crave tactile impact, pride, and working with your hands to create something concrete, Mark O’Brien’s path may spark inspiration.
“He was very proud of what he was doing. I was actually proud for him. I thought it was amazing.” — Sam Parr [21:05]
Sam’s Final Score: 29/60
Mark remains a rare breed—part artist, part gambler, all-in on the dream of building something that lasts.